With social media just getting bigger and more influential, it just makes sense to use it to boost my business. I'm not talking about gaining more followers or more likes by paying instagram to boost your posts, which I have to admit I have used and to be honest it does work but it only takes you so far. What I'm talking about and what both photographers mentioned is the aesthetic of your account. "Shoot and showcase what you want clients to book you for."
(Engagements shoots I've done)
It just made so much sense. They both mentioned that they get a lot of bookings through instagram. It's such a huge platform (duh). From bloggers, makeup artist to brands themselves and obviously photographers. All of these people use instagram to market themselves to specific people. Millions of people, billions even are on instagram either scrolling through just because or they're on a mission to find something or someone.
Looking at my account now @chasinglight.jpeg (shameless plug) you wouldn't really be able to tell what I do other than take and post random portraits, scenery, the odd engagement, even the artistic self portrait... Fine, selfies... You don't really know what to focus on.
(Portraits taken of my friends on a work trip on Vancouver Island)
I definitely have a particular style I like shoot in and edit in but I think I really need to narrow down my audience. I gotta catch the eyes of those potential clients looking for an engagement, elopement or wedding photographer. (*raises hand* It's me! It's me!).
Here's what I have to do. Styled shoots! Also their suggestion.
Here's how you can help! I'm looking for models, or actual couples to collaborate with for a styled shoot! Unfortunately at this point in my career I can't quite afford to pay anyone but you will get the digital photos for free. If there are any make up artists, wedding vendors, etc looking to build or add on to your portfolios let's get together and shoot!
Talk to you guys in the next post!
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